Fingerhut Direct Marketing, Inc. is now one of the catalog industry's dominant general merchandise retailers with additional success via e-commerce.

Brand name values on everything from housewares to consumer electronics and apparel.

The triumphs of Fingerhut can be attributed to four key elements: promotional marketing, building lifetime customer value, managing customer credit, and data collection and application.

To learn more about Fingerhut visit their web site at www.fingerhut.com